Rich Media and the Tablet

 

AdGent Digital CEO, Cam Yuill, offers his thoughts to Skip Brand (CEO, Martini Media) on the advertising and branding opportunities made possible by the rapid increase of content consumption on tablet devices.

http://www.mediapost.com/publications/article/195367/real-time-branding-rich-media-and-the-tablet.html?edition=57643#axzz2NHbHdjBz

And Cam writes further on the effects of new streaming channels and the effectiveness and measurement of advertising through those channels.

http://pandodaily.com/2013/03/12/nielsens-evolution-and-the-coming-of-the-ad-buy-structure-shake-up/